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Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

There are three words that will make you sound insincere even when you are sincere.

This tip is so obvious that we often overlook its importance.

When you talk to a reporter, decide that you want to be there. I put that right at the top as the best and most useful of all general tips. And it applies to every medium: not only television, but also radio, internet media, and even newspapers.

  1. In any media interview, show that you believe what you’re saying
  2. How to say 'no comment' to the news media
  3. Take care with going off-the-record with a reporter
  4. Is media training the dark side of The Force?