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Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

Suppose you've just made a point in a media interview, and the interviewer says, "So what you're saying is..." Count on it, whatever words follow that, your meaning will be modified - anything from a harmless nuance to an emotionally-loaded torpedo that will sink your career. So, when should you say Yes?

"Hi. Josh Turner here, from the Tawa Herald. I'd like to ask you a few questions about... "

I've spoken to many who find that first media call difficult. The way you handle it can make or break the way you're treated. Here are a few tips.

  1. Talk to a reporter, not to the media
  2. In a news media interview, never look or sound reluctant to be there
  3. Three words you should never say to the news media
  4. The simplest and best media training tip of all