Seem strange? Not what you've heard before about how but is negative and undermines what you've just said?
That's grossly overstated advice.
I like to be a contrarian speaker and writer. (You're reading an example of my contrariness.)
Contrarians use 'but' often. Some of mine...
'You may think that developing your writing skills is hard, but it's not - if you focus on what really makes a difference.'
Why but ?
But, creates surprise and surprise is the essence of good story-telling. And....and....and is just blah.
Think of your favourite television programmes. How often are you surprised by twists in the plot? Noticed how the surprises are often just before an ad break? The producers know you'll hang in there to see what comes next.
But motivates audiences. It makes your message stand out. It allows you to highlight your theme and key points. It creates memories.
But forces us to question conventional thinking and offer our audiences and readers real value.
Interested in a workshop for your team on business writing or presentation skills? Contact us We'll put you in touch with a training specialist, not a salesperson.