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Yes.

It can be easy to dismiss social media as that place where everyone talks about their lunch. But even Twitter and Facebook provide some special opportunities for organisations.

On-line, a troll is someone who posts things for the sole purpose of causing discomfort, anger or pain.

When they first appeared they were limited to discussion forums but with the rise of social media trolls are becoming a real problem for organisations that have a strong online presence. They can appear as serial complainers or as seemingly random presences attacking your organisation's good name.

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