Written by Ralph Brown

• Ralph Brown
• Positive Psychology
• Skillset writing method

Ever read a letter, email or report and wondered, 'What's this really about?'

Any chance you skimmed until you found what the writer really wanted to say?

As writers, we can do better. Let's tell them the big idea upfront. No background, no justification. Just say what we want, need, recommend or believe.

Obvious? It's not the way most people write.

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