If your boss seems oblivious or uninterested in a problem you think is important, try this.
Talk about the consequences of inaction
Instead of giving deadlines or arguing your point of view, concentrate on the impacts of inaction.
Explain fully what the negative impacts of inaction will be and why those outcomes are undesirable. You might be able to show how inaction will affect the bottom-line or the CEO’s perception of the team, or your organisation's reputation with customers.
Connect it with something your boss cares about
If you can, connect the impacts to a compelling reason that’s personal to the boss, one he or she would care about and use that to show how the problem is real.
Bosses are much more likely to engage in solving a problem when it is important to them and they see its relevance to others.