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Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

Shoot those objections down before anyone raises them.

Okay, it sounds aggressive, but it’s really an open, honourable way to persuade. It's also a great way to test your case before you present it.

'Social proof''? It's a term Professor Robert Cialdini uses to describe the persuasive power of knowing that other people are doing it too. (Cialdini worked undercover to discover what really works in sales.)

  1. Writing, presenting and persuasion: using the 'liking' principle
  2. Using the 'liking' principle to be more persuasive
  3. Persuasion: Benefits and positivity revisited