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Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

It works the same way as inoculation delivered in a syringe.

You give your audience a small dose of the opposition's argument to stimulate their defences.

Let's say you want to check whether members of the social club think it would be a good idea to hold a big party next month. You put out a questionnaire (or use Survey Monkey as we do). Most people reply yes, a party sounds great to them.

How many will come?

  1. Persuasion techniques: what to do about objections
  2. Be more persuasive: use the 'social proof' principle
  3. Writing, presenting and persuasion: using the 'liking' principle
  4. Using the 'liking' principle to be more persuasive