Here's an outstanding book. If you want your ideas to stick, read Chip Heath and Dan Heath’s book. It’s full of sticky examples.
Heath, C., & Heath, D. (2007). Made to stick: Why some ideas survive and others die. New York: Random House.
The Heath brothers are collectors of ideas. Their central acronym matches what we’ve discovered from a wide range of sources, but all in an entertaining book.
It's ideal for trainers, leaders, marketers, coaches, even parents. We give it five stars.
If you like Made to Stick, they’ve produced another, a New York Times best-seller ‘Switch: How to Change Things When Change Is Hard’.