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Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

This article is an extract from Ralph's book, Making Business Writing Easy - what effective writers really do.

'The same week our fowls were stolen, Daphne Moran had her throat cut.'

That's how Ronald Hugh Morrieson begins his New Zealand novel Scarecrow. Would you read the next paragraph?

Focus on the reader. You can’t be effective unless you do.

Most people say, 'Oh I do that'. But they don't.

  1. Business writing: How to avoid grammar problems
  2. Write informally for credibility
  3. Put the people in where they belong
  4. Japanese cars and the challenge of English