Imagine. The news media are onto your crisis. And so are the social media - which can be an even bigger challenge. Why? Because the social media are much faster and much freer with exaggerations and outright fiction. Social media can treat your crisis the way a pack of dogs treats a rabbit.
Negotiation isn’t a form of face-to-face combat. It’s an intricate dance.
To do it well you must know the steps, be able to sense the shift in tempo, recognise your partner's strengths and weaknesses and get to the end together.