Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

There's so much misleading advice around it's time someone protested.

Let's take the aversion some people have to 'we' in their business writing. A participant in one of my recent workshops told us her manager objected to it on the grounds that readers would be confused. Really? If it's going out with our company's email address or letterhead, wouldn't an average person know who we might be?

There's something else...

You might think I should get out more, but it's a valuable point.

Don't be misled by people who say never use but in your writing. It's too sweeping and you might be missing out on a very handy device.

About Ralph Brown

ralph brown blog3

Ralph is our founder and managing director. He has a background in psychology, television journalism and business.

Ralph's passions are psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP.

He has written six books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph's enjoys trips to France. He lives in rural Canterbury.

Interested in training in business writing?

A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.

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Interested in training to develop your teams’ resilience?

Discover what top achievers do when the going gets tough.

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