Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

Ask professional writers to describe effective writing and they'll give you more answers than you need.

That might suggest that they don't agree on what makes writing effective. But they do agree. They just use different language to describe what they do and like to read.

Intimate? Yes. Like one person talking to another.

Whether you are writing to hundreds or one person, it's the same. Your audience should always be thinking that you are in a conversation with them individually, not addressing the nation.

About Ralph Brown

ralph brown blog3

Ralph is our founder and managing director. He has a background in psychology, television journalism and business.

Ralph's passions are psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP.

He has written six books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph enjoys trips to France. He lives in rural Canterbury.

Interested in training in business writing?

A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.

Learn more

Interested in training to develop your teams’ resilience?

Discover what top achievers do when the going gets tough.

Learn more