Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

Imagine opening a letter from your insurance company. You've claimed on damage to your car. It will be a massive bill and you are about to discover whether the insurance company will cover it.

Unfortunately the writer has done what most people do. She's started with the background, telling you when the accident happened and where and the road conditions at the time (as if you didn't know). She's quoted the relevant clause in the agreement. You're still anxiously scanning for the decision.

We can do better in our own writing.

Tell your reader the news in the first or second sentence, then explain it.

Many writers believe that the reader won't read on if they give away the decision at the beginning. It's not the way our minds work. Our readers can't take in anything until they know the key point - your decision or recommendation. They'll be scanning for it. Anything else just gets in the way.

About Ralph Brown

ralph brown blog3

Ralph is our founder and managing director. He has a background in psychology, television journalism and business.

Ralph's passions are psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP.

He has written six books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph's enjoys trips to France. He lives in rural Canterbury.

Interested in training in business writing?

A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.

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Interested in training to develop your teams’ resilience?

Discover what top achievers do when the going gets tough.

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