Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

There's so much misleading advice around it's time someone protested.

Let's take the aversion some people have to 'we' in their business writing. A participant in one of my recent workshops told us her manager objected to it on the grounds that readers would be confused. Really? If it's going out with our company's email address or letterhead, wouldn't an average person know who we might be?

There's something else...

We is a very useful word. It allows us to form active sentences. It's not the only way to do it, but we gives us a natural subject for our sentences. 'We have been making ice cream since 1910.' 'We have constructed 15 similar bridges around the world.' 'We will contact you next week. ' (Of course, if you really mean 'I will contact you', say that.) It's plain English.

Many people who don't like we, dislike using other pronouns too, so their writing is impersonal, dry and often clumsy and confusing. If that's the way you've always done it, keep an open mind and see how focusing on people and action can transform your writing.

About Ralph Brown

ralph brown blog3

Ralph is our founder and managing director. He has a background in psychology, television journalism and business.

Ralph's passions are psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP.

He has written six books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph's enjoys trips to France. He lives in rural Canterbury.

Interested in training in business writing?

A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.

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Discover what top achievers do when the going gets tough.

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