Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

Focus on the reader. You can’t be effective unless you do.

Most people say, 'Oh I do that'. But they don't.

They have their readers in the back of their minds, but they are much more focused on what they want to say. That's the easy bit. Turning what we want to say into reader-focused writing is a demanding discipline. It governs what we include in our email, letter or report and every, word, sentence and paragraph.

Ask yourself some vital questions as you prepare.

What do your readers want to know? What would be most useful for them? Is this word, sentence or idea useful for my readers? How much do they know already? What’s their technical knowledge? How do they feel about you or your organisation? Would they understand this idea or this word? Anything that keeps you focused on them.

The world’s top communicators are obsessed with their audience’s perspective.

It's not just the golden rule of writing. Focus on the audience is the same idea with wider application. It’s the starting point for engaging an audience in a presentation, negotiating, selling, your next media interview or a conversation with a colleague.

Unless you’re just talking to yourself, you need the golden rule.


Interested in a workshop on business writing for your team?

About Ralph Brown

ralph brown blog3

Ralph is our founder and managing director. He has a background in psychology, television journalism and business.

Ralph's passions are psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP.

He has written six books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph enjoys trips to France. He lives in rural Canterbury.

Interested in training in business writing?

A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.

Learn more

Interested in training to develop your teams’ resilience?

Discover what top achievers do when the going gets tough.

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