Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

Here's an outstanding book. If you want your ideas to stick, read Chip Heath and Dan Heath’s book. It’s full of sticky examples.

Heath, C., & Heath, D. (2007). Made to stick: Why some ideas survive and others die. New York: Random House.

The Heath brothers are collectors of ideas. Their central acronym matches what we’ve discovered from a wide range of sources, but all in an entertaining book.

It's ideal for trainers, leaders, marketers, coaches, even parents. We give it five stars.

If you like Made to Stick, they’ve produced another, a New York Times best-seller ‘Switch: How to Change Things When Change Is Hard’.

Heath, C., & Heath, D. (2010). Switch: How to change things when change is hard. New York: Broadway Books.



About Ralph Brown

ralph brown blog3

Ralph is our founder and managing director. He has a background in psychology, television journalism and business.

Ralph's passions are psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP.

He has written six books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph enjoys trips to France. He lives in rural Canterbury.

Interested in training in business writing?

A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.

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Interested in training to develop your teams’ resilience?

Discover what top achievers do when the going gets tough.

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