Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

We don't really persuade people. They persuade themselves. But here's a way to influence their thinking.

'Put yourself in the other person's shoes' might be a cliched instruction, but it should be in your persuasion toolkit.

Make it a habit in your team.

Let's have an example

Let's say you want to persuade your colleagues that they could improve their customer service.

You could invite everyone to consider the question, 'What it's like being a customer of ours? (Include in your customers people from other teams - your internal customers.)

Most of us are so subjective that we would probably just think of something superficial: 'Generally okay', 'We'd be reasonably happy'.

Go deeper.

Ask them to imagine being a client who comes into the office for the first time. 'What would your first impressions be? Would you feel welcome? Could you think we looked disorganised or unprofessional?  What would give you that impression?'

Ask them to imagine being a colleague from Accounts who urgently needs a copy of an invoice. Imagine she sends you an email, then calls, but you've taken a leave day to go fishing. What would happen next? Could anyone else provide the invoice? Could anyone else contact you? How would you feel if you were her?

Why it works

Wearing another's shoes is challenging, but it disrupts our natural tendency to overestimate our success and abilities. It shakes us out of complacency and our natural tendency to see the world from our own perspective.

Keep probing and be specific. 'How would you feel, in this situation...?', 'What if...?'

I use it in training. In writing: 'How would you react if someone sent you that email?, 'How about this one?'



About Ralph Brown

ralph brown blog3

Ralph is our founder. He has a background in psychology, television journalism and business.

Ralph's passions are positive psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP.

He has written six books, six e-books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph lives in rural Canterbury. He is a JP and marriage celebrant and enjoys travelling to French-speaking countries.

Interested in training in business writing?

A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.

Learn more

Interested in training to develop your teams’ resilience?

Discover what top achievers do when the going gets tough.

Learn more