Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

It works the same way as inoculation delivered in a syringe.

You give your audience a small dose of the opposition's argument to stimulate their defences.

How to use innoculation as a persuasive technique

Let's take it step-by-step.

1. Present your case.

2. Warn them of an attack - preferably with a weak example. Maybe: 'You'll hear some people say that the world must be flat because thousands of people disappear each year. They must be falling off the edge.'

3. Encourage them to reject the attack. It's especially effective if they come up with the ideas. You can ask them how they would reply.

About Ralph Brown

ralph brown blog3

Ralph is our founder and managing director. He has a background in psychology, television journalism and business.

Ralph's passions are psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP.

He has written six books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph's enjoys trips to France. He lives in rural Canterbury.

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