Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

Shoot those objections down before anyone raises them.

Okay, it sounds aggressive, but it’s really an open, honourable way to persuade. It's also a great way to test your case before you present it.

Identifying and addressing objections

Draw a line down the centre of a page. On the left, list all their likely objections to your proposal or recommendation. Make the objections so simple and direct they qualify for an exclamation mark - like, ‘It’ll cost too much!’ or ‘It’s not worth the hassle of changing!’ (You won’t be showing them your notes.)

On the right, address each of those objections in turn. What can you say to show that the objection is not true or how you might reduce its impact?

If the objection is true, concede openly, but argue that it’s still the best way to go. Maybe, ‘It is the most expensive option, but it will save us money within a few months’.

Any important objections you can’t answer? Maybe you need to re-think your proposal.

You don't need to raise every objection directly

Focus on one objection at a time. Decide whether you will raise the objection before destroying it.

You don't have to say to a potential client, 'You may be wondering whether you can trust us'. Just show through good listening, focusing on their needs and support from your existing clients that any doubts they may have are unjustified.

About Ralph Brown

ralph brown blog3

Ralph is our founder and managing director. He has a background in psychology, television journalism and business.

Ralph's passions are psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP.

He has written six books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph's enjoys trips to France. He lives in rural Canterbury.

Interested in training in business writing?

A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.

Learn more

Interested in training to develop your teams’ resilience?

Discover what top achievers do when the going gets tough.

Learn more