Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

Here's a rule of thumb assuming that your audience is neutral about your topic. Only 10 per cent of your impact is in your content - 90 per cent is in how you deliver the content. Much of that 90 per cent is in your body language. if you ignore that, you're neglecting a fountain of natural, built-in credibility. Try this mental exercise:

On the face of it, it sounds absurd: surely the answer belongs to the person who asked the question. But in a group that’s almost never true. Subconsciously, the entire audience adopts the question as if every person had asked it.

About Michael Brown

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Michael is a senior trainer with Skillset, based in Christchurch.

He is a leading authority on training in presentation and news media skills in New Zealand. He has special expertise in how to present emotionally charged topics to challenging audiences. Michael has trained thousands of New Zealanders and worked with people who speak on behalf of some of the country's largest organisations.

Michael is a prolific author and his books on speaking and working with the media are in their fourth editions.

Speaking Easy: how to speak to your audiences with confidence and authority

Media Easy: how to handle the news media with confidence and authority

One of Michael's books is about his family's adventures sailing in the Pacific.

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