Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

This morning I heard a senior city council executive do just that. It made me wonder what he was hiding, though there was nothing in the words themselves to justify such a feeling.

How reluctance to speak to a reporter can undermine your message

Broadcasting, on-line, and yes even print (I'll come back to that)... if you look and sound even slightly defensive or aloof, you will lose the game, lose the battle, call it what you will. That's because our gut reaction to someone who doesn't want to talk to us overrides our logic and makes us discount the credibility of their words - no matter how beautifully they have been crafted.

What about when you're delivering an admission of error? Yes, even for that, you must look as though you want to deliver that admission.

What about print media? Surely not.

Yes, even print, because when you give the inteview, you're having an effect on the reporter (rumoured to be a real person) who then decides how to write the article about you. Whatever the medium, whatever the topic, reluctance to be there is the kiss of death for your credibility.

Well, all right, there's an exception. If you just risked your own life to snatch a baby from out of the path of a rogue elephant, okay, you can be reluctant to be there.



Interested in a workshop on media skills for your team?

About Michael Brown

michael semiformal 460x300

Michael is a senior trainer with Skillset, based in Christchurch.

He is a leading authority on training in presentation and news media skills in New Zealand. He has special expertise in how to present emotionally-charged topics to challenging audiences. Michael has trained thousands of New Zealanders and worked with people who speak on behalf of some of the country's largest organisations.

Michael is a prolific author and his books on speaking and working with the media are in their fourth editions.

Speaking Easy: how to speak to your audiences with confidence and authority

Media Easy: how to handle the news media with confidence and authority

One of Michael's books is about his family's adventures sailing in the Pacific.

Interested in training in presentation skills?

We can help your presenters engage their audiences – whether they are speaking at major conferences, presenting to the community or colleagues, or speaking up at a meeting.

Learn more

Interested in training in media skills?

Our experienced media trainers can show your spokespeople how to work with the media so that everyone benefits.

Learn more