Skillset New Zealand Blog

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Here’s an almost insatiable audience desire: "I want to know where I am in your presentation at all times."

A few speakers are so entertaining that the audience will suspend that desire, but if you’re like most presenters, your credibility goes up when you signpost.

How do I signpost?

You're signposting when you indicate where you’ve just been, and where you’re going next.  Examples:

"So that was how to recognize arachnophobia... Now let's look at how to overcome it."
"Remember I told you that.....? Well here's the pay-off...."
"Well, that’s what we planned. Now here’s what actually happened."

When you signpost, you give the sense of knowing what you’re doing. You’re in control.


About Michael Brown

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Michael is a senior trainer with Skillset, based in Christchurch.

He is a leading authority on training in presentation and news media skills in New Zealand. He has special expertise in how to present emotionally-charged topics to challenging audiences. Michael has trained thousands of New Zealanders and worked with people who speak on behalf of some of the country's largest organisations.

Michael is a prolific author and his books on speaking and working with the media are in their fourth editions.

Speaking Easy: how to speak to your audiences with confidence and authority

Media Easy: how to handle the news media with confidence and authority

One of Michael's books is about his family's adventures sailing in the Pacific.

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